Libraries
use what we call “Subject Headings” to help classify (i.e. categorize)
resources. When you are using Countess,
our library’s online catalogue (or using
any library’s catalogue for that matter), take notice of the subject headings being
used for your topic. Like most
libraries, we use Library of Congress (LC) subject headings. These can help you narrow or broaden your
topic to find resources more relevant to your research. Below is a sampling of the LC subject
headings used for the topics of Advertising and Consumerism. (Note that "Marketing" would be a broader subject heading than "Advertising." Within Marketing,"Neuromarketing" and "Marketing -- Psychological aspects", would be two examples of how you could narrow your topic.)
Advertising
Subject Headings that
can help Narrow your research:
Advertising and children
Advertising art (See: Commercial art)
Advertising – Brand name products
Advertising campaigns (See Also: Marketing campaigns)
Advertising – Psychological aspects
Advertising –
Advertising – Censorship
Advertising – Fashion
Advertising in literature
Advertising, Political (See Also: Press and Politics)
Advertising, Magazines – History
Advertising – Moral and ethical aspects
Advertising, Pictorial (See: Posters)
Advertising – Political aspects –
Advertising – Social aspects
Advertising -- Television (See: Television advertising)
Advertising – Tobacco
Advertising –
Advocacy advertising
African-American women in advertising
Deceptive advertising
Humor in advertising
Internet advertising
Men in advertising – History
Prize contests in advertising
Radio advertising
Sex in advertising
Sex role in advertising
Stereotype (Psychology) in advertising
Subliminal advertising
Television advertising and children
Television advertising – Awards
Consumerism – Use: Consumer behavior
Consumer behavior – Psychological aspects
Consumer behavior – Social aspects
Consumer behavior –
Consumer behavior –
Consumer behavior –
Consumer behavior –
African American consumers –
Aged consumers
Asian American consumers –
Child consumers
Consumers – Attitudes
Consumers –
Consumers –
Consumers -- Psychology
Gay consumers –
Hispanic American consumers –
Lesbian consumers –
Low-income consumers
Male consumers
Middle-aged consumers
Minority consumers
Older consumers
Teenage consumers
Women consumers –
Young adult consumers