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Article Linker is an excellent tool for locating full-text electronic
journals and magazines available to Huntingdon students, faculty and staff
through our subscription databases.Searching can be done several ways, the most common being either by
title or subject area.Subject areas
from which you can choose are pre-determined, so at times which general subject
area is appropriate for you research topic is not explicit.As an example, for Advertising and
Consumerism, you would select “Business & Economics.” You then will see “Advertising”
listed under the subject heading “Commerce” and notice that there are currently
50 e-publications available.Clicking on
“Advertising” will take you to an alphabetical listing of titles that will
include information on the specific database that contains a particular title
along with date coverage.
If you experience difficulties with the Serials Solutions link below, it may be due to the browser you are using. Try using Microsoft Explorer.
Here you will find a very select list of e-journals related
to the field of advertising.You can
access these titles and others appropriate to your research through the Library’s
databases and by using Serials Solutions
Brandweek, a trade publication in the field, provides news briefs, and information on trends, new campaigns and promotions, new product news on marketer/retailer relationships, successful media strategies, agency/client relationships, and global marketing.
This journal, aimed at the practitioner and scholar, strives to advance the state-of-the-art in advertising theory, practice, and current developments. Also features complete reports of original theoretical research.
A magazine for the practitioner, this Canadian publication features articles, thematic issues, interviews, business profiles, agency statistics and news of note for people in the Canadian advertising business.